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Idea-Links: The New Creativity

5.5” x 8.5”
Jim Link
Hardcover, 280 pp
Pub Date:
February - 2012

You don’t have to dress like an artist, draw like a designer, or endure uncomfortably silly games to become more creative. But you do have to look at creativity in a dramatically different way.

Idea-Links challenges the conventional wisdom around creativity, replacing it with a new way of thinking that’s both surprising and simple. Creativity is not a latent ability unleashed through wackiness or play. It’s a skill. And like any other skill, creativity is built by learning and applying the right disciplines.

The key to building greater creativity? Making idea-links—the hidden idea-making elements that have always been there, responsible for the seemingly random aha moments once attributed to serendipity. The more idea-links you make, the more creative you become.

Thanks to the clear and friendly guidance of Idea-Links, greater creativity is now an achievable goal controlled by you, not by some guy in a rainbow wig. So open the book and let’s get started!


For more information, please visit: www.TheNewCreativity.com




About the Author


Jim Link is a one-man idea company known for solving complicated challenges with startling simplicity. Link’s creativity has attracted many of the world’s biggest corporations, including 3M, Cargill, General Mills, New Holland, and Nestle. He’s spent a career testing his methods, bringing new thinking to more than seventy companies across nearly 160 different product and service categories.

After twenty-five years in the idea-generation business, Link shares his profound, yet elegantly simple approach for improving personal and team creativity.

Link is a graduate of Ohio Wesleyan with an MBA in Marketing from Michigan State. He teaches marketing and creativity at 3M University.




What's Being Said


Idea-Links demystifies the creative process, providing a simple but powerful approach that anyone can use to increase innovative capacity . . . a valuable and very necessary addition to the literature on creativity.
—Ian Friendly, Chief Operating Officer, General Mills

The magic of Idea-Links is in its deceptive simplicity: a clear, actionable roadmap for building an organization’s capacity for continuous creativity.
—Peter Horst, Chief Marketing Officer, Capital One

Jim Link has transformed the way we think about creativity at Land O’Lakes. If you’re looking for a way to help your employees become more creative, now there’s an easy answer. Read Idea-Links.
—Michelle Freedman, Director of Corporate Marketing Strategy, Land O’Lakes Inc.

Jim strips the voodoo and mystery away from creativity and reveals it for what it is—a discipline and skill that with some effort anyone can master.
—Hans Birkholz, CEO, Windstar Cruises

Jim Link has one of the most inventive minds in marketing and he used it to write the most engaging and useful book on creativity to date. Idea-Links is one of those select business books you buy for yourself and the rest of your team.
—Matt Smith, Vice President, Global Innovation, Cargill

provides a fascinating, valuable road-map for fostering intellectual curiosity and the disciplines needed to generate individual and organizational creativity.
—Dan Glaser, Group President and Chief Operating Officer, Marsh & McLennan Companies

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